Nike was not an official sponsor of the 2012 Olympics in London. We couldn't use olympic athletes in competition, we couldn't use the big stadiums, we couldn't even say London, we didn't.

Greatness isn't reserved for the chosen few in one special city, it can also be found in London, Ohio, and London, Norway, and East London, South Africa, and Little London, Jamaica, and Small London, Nigeria and the London Hotel and London Road and anywhere else someone is trying to find it.

CW: Brock Kirby

AD: Sezay Altinok / Sara Phillips

CD: Ryan O'rourke / Alberto Ponte

DIRECTOR: Lance Accord / Seb Edwards